Molly Sims and SOS Beauty's new skincare line called YSE Beauty

Molly Sims|Skin care|Hyperpigmentation: Molly Sims, a model, actor, and creator of the beauty podcast, has expanded into the skincare market as the founder and CCO of YSE Beauty (pronounce it "wise").

The Lipstick on the Rim podcast is hosted by Sims. After two years of study and development, her brand is said to have been inspired by this experience, which involved expert interviews and testing of thousands of cosmetic items.

The range, which consists of six products, was developed in collaboration with SOS Beauty, a brand incubator based in Los Angeles.

Women who have experienced with dark spots, hyperpigmentation, sun damage, photo-aging, and acne scars can find "efficient solutions" at YSE Beauty. According to the brand, YSE Beauty products are concentrated on offering the best solution because they are aware that many women are struggling with the outward symptoms of exposure to environmental pollution, chronic stress, hormonal changes, excessive sun exposure, and blue light exposure.

The range consists of the following products: Take It Off Gel-Oil Cleanser, Xtremely Rich Moisturiser, Your Favourite Ex Exfoliating Pads, Morning Cocktail Vitamin C Serum, Problem Solver Brightening Treatment and Last Call Retinol Serum.

"Life is too short to dislike your body. After battling hyperpigmentation for years, attempting every product imaginable, and brewing up my own mix of concoctions... I saw a need in the market for a straightforward skincare regimen that combines clinicals supported by research with the elegance and convenience of luxury. I founded YSE Beauty because I never wanted to miss my child's fourth (yes, fourth!) sporting event of the weekend or a paloma with a friend. The items in the line work hard for you without any downtime. Sims stated in a statement that "it's time we all become wiser about our skincare and how we live our lives.

The prices of the products sold on YSEBeauty.com range from $45 to $88. 

Working on the development of this brand with Molly has been both an honour and a pleasure. She spent almost ten years sharing her beauty journey with her audience online before starting this business, so in addition to bringing her unique experience and knowledge to the table, she was also able to bring an intimate understanding of the skin difficulties that so many women are currently suffering. She recognised that she was not alone in her struggles to find the best treatments to address her hyperpigmentation, acne, and other issues; this knowledge inspired her to form YSE, according to Charlene Valledor, president and co-founder of SOS Beauty.